Kiwiparent is the magazine of Parents Centre New Zealand Inc. The largest provider of Antenatal and parent education in New Zealand. Kiwiparent has a targeted distribution of 40,000 and has extensive and proven distribution channels, including through the network of 46 Parents Centres nationwide, Baby Factory stores, Plunket rooms and multiple community outlets. Kiwiparent reaches in excess of 300,000 pregnant and young families with each issue.

Download the Kiwiparent media kit here 


Our readers are embarking on a period in their life where they are consciously changing their buying habits – our research shows this to be more so than at any other time in their life!.  They are actively seeking information and advice regarding purchasing choices. It is the perfect time for you to engage them with your brand

Groundbreaking Kiwiparent magazine has been leading the way in parenting in New Zealand for over six decades.  

Each issue of Kiwiparent is delivered directly to our 10,000 members homes and distributed through our 46 Centres nationwide.

Why Kiwiparent will work for your business

Kiwiparent is, relevant and credible.  It’s a beautiful coffee table publication and your brand will remain in front of your potential customers for months – sometimes years.  Print advertising has the ability to reach your targeted audience for longer and in a more engaging manner than other mediums.  It’s a great opportunity for you to work with relevant editorial to convey your brand messages

46 Centres Nationwide

The magazine has a targeted distribution of 40,000. A well defined and targeted distribution channel is already in place with a continued focus on increasing the current reach of the magazine.

Key distribution channels include:

  • 10,000 Parents Centres members
  • Baby Factory
  • Maternity Units and Birth Care Centres
  • PORSE -
  • Selected supermarkets
  • Obstetricians and Midwifes
  • Plunket Rooms
  • Early Childhood Centres
  • Educational Repositories to include libraries and universities
  • Community Playgroups
  • Toy Libraries
  • Migrant Centres
  • High Commissions

Reader and member demographic

  • 20 – 45 years of age
  • 80% female 20% male
  • Expectant parents or those with babies and children up to 6 years of age
  • University educated
  • Well-travelled
  • High level of discretionary spend

Advertising Sales
Catherine Short
PO Box 54 128
Phone: 04 233 2022 ext 8805


Registered Office

Unit 4, Bridgepoint
13 Marina View
Phone: 04 233 2022
Fax: 04 233 2063

Advertising Deadlines

Kiwiparent is published every two months: February/March, April/May, June/July, August/September, October/November, December/January

Booking Deadline: 4 weeks prior
Material Deadline: 3 weeks prior (as above)

General Conditions

  1. Existing advertising contracts will be honored for a 12 month period should advertising rates increase in the meantime.
  2. The publisher reserves the right to refuse or omit any advertising which is unsuitable for the magazine published by Parents Centre New Zealand Inc.
  3. Cancellation cannot be effected after 5pm on advertising deadline date and must be in writing.
  4. All advertising material is to be delivered to the Advertising Manager without expense to the publisher.
  5. In the event of material not being submitted by the date for copy, all expenses incurred endeavoring to secure material will be payable to the publisher as an additional cost.