Goals of Childbirth education
' To provide an opportunity for women and their support people to explore beliefs around pregnancy, childbirth and early parenting.
' To present research-based information on the childbearing year and to challenge information that is not research based.
' To dispel fears and increase confidence around the physiological process of labour and childbirth and early parenting.
' To promote realistic expectations around early parenting.
' To encourage consideration and discussion of birthplace options including homebirth and birth Centres.
' To provide information and learning opportunities that enhances the knowledge and skills of support people.
' To encourage informed decision making and increase confidence in parents ability to make good decisions for themselves and their babies by exploring options.
' To protect, support and promote breastfeeding and the Baby Friendly Hospital Initiative (BFHI).
' To support and build confidence, self responsibility and participation in the learning process.
' To facilitate social and community support networks.
' To utilise current theory around adult teaching and group processes including planning, assessment, evaluation and facilitation techniques.
' To have Parents Centres national office assume responsibility for all Childbirth Educator employment-related matters
' To ensure Centres will retain all community-based Childbirth Education involvement
' To ensure that Parents Centres Childbirth Education will be recognised as the best and that Parents Centres will attract, recruit and retain the cream of the industry
' To ensure that Parents Centres is recognised as the first port of call and the number one Childbirth Education provider
' To offer a strong programme support infrastructure through efficient and effective management.
' To ensure that Parents Centres will be the recognised and preferred Childbirth Educator employer
' To ensure that Parents Centres is a best-practice employer that provides effective professional development opportunities
' To ensure that Childbirth Educators will be a cohesive and effective team
' To engage professional Childbirth Educators who are; trained to an acknowledged standard, members of a recognised professional body and associated with an international body in order to keep abreast of trends
' To ensure that there will be a sufficient supply of Childbirth Educators within the industry to satisfy Centres demand
' To set clear, consistently applied standards relating to all aspects of Childbirth Education
' To ensure that Childbirth Education is universally accessible to Parents Centres' defined (by geography, socioeconomic, ethnicity, flexible delivery mechanisms, relevance and appropriateness) market
' To ensure that Childbirth Education class attendees become Parents Centres members
' To promote and develop opportunities to provide consistent, client focused accessible services.
' To exhibit leadership in defining best practice for the industry across all aspects of Childbirth Education to include content, delivery, teaching and evaluation
' To become a significant market influencer of trends in the birthing experience
' To recognise change over time and adopt strong and robust change management processes to work with all aspects of change relating to Childbirth Education
' To acknowledge that Childbirth Education is the shop front of the organisation and, as such, requires all necessary resource in order to ensure it delivers effectively
' To ensure that Parents Centres Childbirth Education is highly visible and is prioritised in the marketing plan
' To deliver exemplary service to our defined target market.
' To establish key relationships in the government sector in order to influence policy to ensure Childbirth Education is accessible for all New Zealand families.