Membership Strategy

Strategy

Parents will be the recognised and preferred provider of friendly, professional and confidence building parent education
Parents Centres will create a culture of growth in membership in order to attract and retain new members while fostering the ability to retain and sustain existing members.
Parents Centres will improve retention of existing members by delivering continued value, as their children grow older, through the form of an associate or political membership
Parents Centres will attract new members through services relevant to the targeted demographic
Parents Centres will explore new communities and widen Parents Centres’ traditional demographic. Parents Centre will also explore and research our current demographic for market penetration and explore incremental demographics through community groupings.
Communication processes will give potential and existing members the information they need, when they need it, in a form that it easily utilised. The key message will be that involvement with Parents Centres is always worthwhile.
Membership will reflect the changing picture of New Zealand society and Parents Centres will be proactive in addressing the needs relevant to society’s changing demographics

To define the value of being a Parents Centres member
To integrate all volunteer marketing into the marketing plan
To define the value proposition for Parent Education
To have an effective membership drive aiming to increase each Centre’s 2006 membership figures by 10%
To explore opportunities to expand the growth of membership to take in different demographics
To have all current members conversant with the leadership opportunities available within the volunteering roles
To inform the wider community about Parents Centre and our outstanding volunteer efforts, to increase public awareness of the role of the volunteer in our organisation.
To develop and understand the value proposition to members
To develop and implement the Plunket MOU
To develop and implement the NZCOM MOU
To develop and implement the Natural Fertility MOU
To develop and implement the Pregnancy Help MOU
To define networks and partnerships and their relationship value
To implement a Corporate Partner programme
To deliver growth acquisitively and organically through clear objectives
To sign up 5 new corporate partners each six months