Childbirth Education Strategy

Strategy

Parents Centres will be the recognised and preferred provider of friendly, professional and confidence-building Childbirth Education experiences.
Parents Centres will develop and maintain sustainable and durable partnerships with key partners who are instrumental in adding value to the Childbirth Education process and outcome.
Parents Centres will generate research and measure data to guide and provide efficacy for existing and future strategies – future trend setting.
Parents Centres will deliver relevant and leading edge Childbirth Education.
Parents Centres will deliver a relevant and positive Childbirth Education experience which reflects the changes in the market.
Parents Centres will actively promote and market our philosophy as revolutionary and “the best way” This will be backed up by research and data. Parents Centres will flex to meet our customers needs whilst holding onto our philosophies.
Parents Centres will provide a strong foundation to create a meaningful and memorable childbirth experience through our holistic service delivery.
Parents Centres will be the leading employer of Childbirth Educators with a strong market edge that qualifies us to be the major influencer and contributor to Childbirth Education course content.

Goals

To provide an opportunity for women and their support people to explore beliefs around pregnancy, childbirth and early parenting.
To present research based information on the childbearing year and to challenge information that is not research based.
To dispel fears and increase confidence around the physiological process of labour and childbirth and early parenting.
To promote realistic expectations around early parenting.
To encourage consideration and discussion of birthplace options including homebirth and birth Centres.
To provide information and learning opportunities that enhances the knowledge and skills of support people.
To encourage informed decision making and increase confidence in parents ability to make good decisions for themselves and their babies by exploring options.
To protect, support and promote Breastfeeding and the Baby Friendly Hospital Initiative (BFHI).
To support and build confidence, self responsibility and participation in the learning process.
To facilitate social and community support networks.
To utilise current theory around adult teaching and group processes including planning, assessment, evaluation and facilitation techniques.
To have Parents Centres national office assume responsibility for all CBE employment-related matters.
To ensure Centres will retain all community-based Childbirth Education involvement.
To ensure that Parents Centres Childbirth Education will be recognised as the best and that Parents Centres will attract, recruit and retain the cream of the industry.
To ensure that Parents Centres is recognised as the first port of call and the number one Childbirth Education provider.
To offer a strong programme support infrastructure through efficient and effective management.
To ensure that Parents Centres will be the recognised and preferred Childbirth Educator employer.
To ensure that Parents Centres is a best-practice employer that provides effective professional development opportunities.
To ensure that Childbirth educators will be a cohesive and effective team.
To engage professional CBEs who are; trained to an acknowledged standard, members of a recognised professional body and associated with an international body in order to keep abreast of trends.
To ensure that there will be a sufficient supply of CBEs within the industry to satisfy Centre demand.
To set clear, consistently applied standards relating to all aspects of Childbirth Education.
To ensure that Childbirth Education is a key component of the marketing plan.
To ensure that Childbirth Education is universally accessible to Parents Centres’ defined (by geography, socioeconomic, ethnicity, flexible delivery mechanisms, relevance and appropriateness) market.
To ensure that Childbirth Education class attendees become Parents Centres members.
To promote and develop opportunities to provide consistent, client focused accessible services.
To exhibit leadership in defining best practice for the industry across all aspects of Childbirth Education to include content, delivery, teaching and evaluation.
To become a significant market influencer of trends in the birthing experience.
To recognise change over time and adopt strong and robust change management processes to work with all aspects of change relating to Childbirth Education.
To acknowledge that Childbirth Education is the shop front of the organisation and, as such, requires all necessary resource in order to ensure it delivers effectively.
To ensure that Parents Centres Childbirth Education is highly visible and is prioritised in the marketing plan.
To deliver exemplary service to our defined target market, focusing on customer service to our clients.
To establish key relationships in the government sector in order to influence policy to ensure Childbirth Education is accessible for all NZ families.